What comes next

Yesterday, the world changed.

In the midst of our continuously chaotic news cycle, word arrived that world wide web inventor and engineer Tim Berners-Lee had officially launched Solid (an open source project) and Inrupt (his new company w/co founder John Bruce).

Part of what makes the announcement significant is how intensely data privacy has been churning the internet and mobile web over the last year.

Google and Apple are reacting to newly enacted GDPR standards, Facebook is radically reshaping their developer ecosystem/platform due to a series of major data breaches, Twitter continues to struggle with bots, trolls, and doxxing, and LinkedIn has quietly been growing and likely hoping no one notices it was built on the same ground as its competitors.

Those changes are happening in a series of interconnected ecosystems collectively worth hundreds of billions of dollars…and the how, when, and where of data use underpins all of it.

But to understand why something like Solid is important, you have to first understand a picture that’s much bigger than the walled off gardens of each tech giant.

For over a decade, Berners-Lee has talked about the promise of the early web, and how our current set of technologies failed in executing that vision. Instead of a “one-way pipeline” where people are consumers, the intention is for Solid to foster a “read-write web where users can interact and innovate, collaborate and share.”

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When to show the OS

The messaging is always the same…

“Anything is possible.”

“It’s as easy as saying, Alexa, find me a job.”

“Connecting your world with the touch of a button.”

While consumer brands have used the “easy as 1, 2, 3” angle for decades, tech platforms in the last 15 years have extended that to nearly every aspect of daily life.

Their work has largely become about hiding the operating system, masking the actual work it takes to create and interact with both the physical and digital world - this is the mantra of tech giants like Apple, Facebook, and Google, and by extension the startups that dream of becoming them.

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