It may be painful to hear, but AI tech currently has no path to create lasting value...

Anyone who's worked in VC-backed startups consistently will recognize the cycle a majority of Big Tech and AI startups have bought into.

Their go-to (market) is all the same: if what we're doing isn't working, we need a new narrative.

They're choosing messaging/PR over product value, and when you do that consistently, you stop knowing what you're building and who you're building it for. You start thinking your "market" is the mind-share of other people people running the same game as you, instead of customers.

You can see this because they keep doing the same two things over and over…

One of the misconceptions about AI is that it will completely replace any kind of creative process — a more likely outcome is that it will aid/accelerate them, and here's an example:

Over the last 10 years, I've worked in/around content & design marketplace startups. I also hired hundreds of creatives via freelance, agency, and platform models as a marketer.

While Canva and similar tools have and probably will continue to dominate the market's low and low to mid-end, there will always be a need for differentiation.

If you don't believe me, pause for a second, and imagine your 10 favorite brands and influencers all sharing nearly identical TikTok videos based on the same script and visuals.