At the beginning of every new venture, there is one question that matters…
Who is it for?
Often, our dream is for the new thing to reach as many people as possible. “Everyone!” we respond, knowing that what we are working on has the potential to change the world.
Experienced founders know this is a trap. You can always increase the scope of what you’re working on later, but growth begins by focusing on specific audiences and communities.
This is why we unconsciously dismiss brands or organizations that churn out huge and life-changing promises, but don’t deliver the specifics. We know, of course, that it is hard to change the world but seek relationships where people deliver on their promises.
At every moment, ask yourself, who is this for? And if you aspire to develop a strong and broad community …the answer isn’t “the ceo” or “the board” or “me.”