One of the hardest parts of making the jump to being a manager, leader, or starting a company/org is learning to frame your work. 

This is a brutal truth: most people don’t know how to frame the work they are doing. 

It shows up all the time… 

• Two people schedule a meeting and spend the first 20 minutes telling a third person about a conversation they already had. 

• Someone with writing as a core part of their job delivers two projects. One is amazing and on-point, the other is ok but written for the wrong audience. 

• A partnership opportunity appears out of thin air but the company/org can’t move fast enough to leverage it.