It may be painful to hear, but AI tech currently has no path to create lasting value...
Anyone who's worked in VC-backed startups consistently will recognize the cycle a majority of Big Tech and AI startups have bought into.
Their go-to (market) is all the same: if what we're doing isn't working, we need a new narrative.
They're choosing messaging/PR over product value, and when you do that consistently, you stop knowing what you're building and who you're building it for. You start thinking your "market" is the mind-share of other people people running the same game as you, instead of customers.
You can see this because they keep doing the same two things over and over…
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The news that Meta/Facebook has ended a nearly 10-year-old fact checking program has many brands & leaders asking how they should respond, but these moves are not happening in a vacuum…
Ensuring accurate information, and specifically fact checking, is only one element in a larger moderation strategy...there were probably people inside Meta/Facebook who supported this but they've been gone for a long time.
For example, Check Your Fact, an official Meta/Facebook fact checker, is owned by The Daily Caller's Tucker Carlson/Neil Patel, which is funded by and has close ties to billionaires like former VP Cheney and the Koch Brothers who profit from dis/misinformation about, among other things, policy in the Middle East, the military, and denying/delaying climate change tech and science.
If you look at how Big Tech, incl. but not limited to Meta/Facebook, OpenAI, Google, Microsoft, and Amazon, are accelerating AI-generated content and fake profiles, they see themselves as world builders (absent fiduciary responsibility, but that's another story altogether) and they seem less and less focused on creating value for & centering customers and users.
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